Generative Engine Optimization (GEO): Ranking in ChatGPT, Gemini & Perplexity

The shift: from links to citations

AI engines synthesize and cite. Three drivers of citation rate: clear atomic answers, structured data, verifiable original information.

The GEO checklist

• Lead each H2 with a 2–3 sentence direct answer
• Use FAQPage, HowTo, Article schema generously
• Define entities with full sameAs
• Publish numbers, comparisons, prices AI loves to quote
• Maintain freshness — AI weights recency heavily

Don't abandon classic SEO

GEO and SEO share 80% of the work. Win on schema + clarity + authority, and you win in both.