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Technical SEO March 25, 2026 12 min read

Schema Markup Complete Guide: 12 Schemas Every Site Needs

Step-by-step JSON-LD schema implementation for Article, FAQ, Product, LocalBusiness, BreadcrumbList and 7 more — with copy-paste examples.

Glowing JSON brackets and schema cards floating in space

Why schema is non-negotiable in 2026

Schema is how you tell Google + AI engines what your page is. It unlocks rich results, AI Overview citations, and Knowledge Panel signals.

The 12 schemas every site needs

  1. Organization — homepage identity
  2. WebSite + SearchAction — sitelinks search box
  3. BreadcrumbList — every non-home page
  4. Article / BlogPosting — every article
  5. FAQPage — every FAQ block
  6. Product + Offer + AggregateRating — every product
  7. LocalBusiness — every location page
  8. Person — author + bio pages
  9. HowTo — tutorial content
  10. VideoObject — every video
  11. Event — every event
  12. Course — every educational program

Copy-paste BlogPosting

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Your title",
  "datePublished": "2026-03-25",
  "author": {"@type":"Person","name":"Author"},
  "image": "https://site.com/cover.jpg"
}

Validate everything in Search Console > Enhancements and Google's Rich Results Test.

By Mohamed Elnahrawy

SEO Engineer & Growth Consultant

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