SEO Audit Checklist 2026: 50 Points That Find Real Problems

How I audit a site in 2 hours

I split the audit into 5 buckets — 10 points each — and score every point red/yellow/green.

Bucket 1 — Technical (1–10)

Indexability, robots.txt, sitemap, canonicalization, hreflang, JS rendering, HTTPS, redirects, 404s, server response.

Bucket 2 — Performance (11–20)

LCP, INP, CLS, image format, fonts, JS bundle size, third-party scripts, caching, CDN, HTTP/3.

Bucket 3 — On-page (21–30)

Title/meta uniqueness, H1, internal links, schema, content depth, intent match, freshness, anchor text, image alt, URL structure.

Bucket 4 — Off-page (31–40)

Domain authority, referring domains, anchor profile, brand mentions, social signals, GMB, local citations, NAP consistency, review velocity, disavow.

Bucket 5 — AI search (41–50)

sameAs, FAQ schema, HowTo, atomic answers, citation-friendly formatting, entity coverage, freshness, author entity, original data, alt-text.

Want me to run this audit on your site? I deliver it within 48 hours.